Define Your Unique Brand and Focus

Your unique brand can only be defined by you because, as a creative entrepreneur, you are your brand. If you are going to build success in your pursuits then you need to know what you are doing and why you are doing it – that is your brand focus.

Building Your Unique Brand

Building your unique success begins by defining your unique voice. Call it personal brand, or vision, or why, or whatever you want to label it. Defining that IT will give you the foundation for building up your possibilities.

The teacher posted the online course material for each class with the directions to read the related material in their books. The students began working through the content – but in the wrong class. They weren’t doing what was required because they didn’t take time to follow the direction.

When you begin pursuing your BIG DREAMS without defining your voice and brand you are worse off than the kids doing the wrong work. The students at least had been giving directions. Taking action without focus is like doing online work offline – there is a disconnect.

Success requires you to be connected. Take a moment to uncover your personal brand.

Defining Your Personal Brand

You have to know you to be bold in pursuit of your unique design. You have to embrace your uniqueness to plot a path founded in your personal voice. And you have to define your voice to begin building success that is unique to your place and journey.

The more you know, the more prepared you will be to go.

Answer the following questions:

  • What do you envision when you imagine your business/brand five years down the road?
  • What emotions are stirred when you share your brand ideas with others?
  • What words do people use to describe you? Ask five to 10 trusted people to offer three words.
  • What gifts do you feel you have?
  • What talents do you have? Include large and small ones.
  • What gifts and talents would others say you have?
  • What was/is your educational focus? List all the different areas.
  • What skills have you acquired over the years?
  • What abilities do you have that you consider ordinary?
  • What do others ask you to do?
Get the bonus content: Defining You

After you take the time to answer all of these questions, go back through the answers. Look for single words that stand out. Write those words on individual index cards or pieces of paper. Spread them out on a table or floor so you can see them all.

Meditate on the words.  

Once you have meditated on the words, begin to gather like words and ideas to gather.

Begin to write out sentences, phrases, or short paragraphs that encompass the words and ideas sparked by the words.

These are the beginning of your brand definition.

Need More Focus for Purpose

Join the Harness Your Why course today to begin unlocking your unique why and defining your way to live it out with bold intention.

Quote for Entrepreneurial Success

Nothing is quite so useless as doing with great efficiency what should not be done at all. —Peter F. Drucker


Are you doing things to stay busy or doing things to get closer to where you want to go? Busy with much doing spins the wheels but doesn’t move the car.

What can you do today to be efficient AND focused?

How Balanced Are You?

The #WhiteBoardofWorldDomination System offers four blocks of focus to help you maintain balance in life and for life: Aspiration, Stewardship, Transformation, and Fellowship.


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